B2B Appointment Setting | JEM Sales & Marketing

B2B Appointment Setting

Our expert telemarketing specialists deliver result-driven 
B2B Appointment Setting Service generating highly 
sales appointments for your sales team.


How do we approach setting up your Appointment Setting Campaign?

We have a tried and tested approach to preparing for your campaign, and during our briefing process, we include the following steps:



  • Visit your premises to gain a first-hand insight into your operations.
  • Attend any in-house technical product training courses.
  • Accompany members of your ‘Field Sales Team’ on sales appointments.
  • Visit our offices to observe your campaign while it is proceeding.

Sourcing a Marketing Database

Using GDPR compliant data, we have over 50 specialist data partners to find the most appropriate list of targets for your appointment setting campaign.

In addition to this, we use other online research tools, including LinkedIn and Google, to overlay the data with a rich source of the latest news and contact level data.


Qualification Criteria

We will work with you to establish the parameters for qualifying criteria, and this ensures that we only provide appointments that have to meet your requirements.


Quality Control

We provide recordings of all the calls made, giving our clients with 100% transparency. All appointments made are supplied to you with a copy of the call recording, giving your sales team invaluable insight.

During the first day and at frequency’s to suit you, we will arrange for a selection of call recordings to be sent to you. These call recordings will include calls that were both successful and those that were not. (We call them the good, the bad & the ugly)

Once you have had a chance to review the call recordings, we will arrange a convenient time to participate in a ‘Telephone Conference Call’. We will arrange for a Senior Project Manager and your Telephone Account Managers the purpose of this to agree on any changes to the overall approach.


Forget The Pitch

Successful selling is about building a relationship with your prospective clients and demonstrating how your product or service offers an immediate solution to their problem. We explore past buying motives, what made them change last time, and what will change them now. We include needs development questions to understand what is working well and where things need improvement.

Having moved away from the idea of a “pitch”, you can start to form a conversation based on your buyer’s needs. Everyone is different in B2B sales, and when you pitch your product, you need to communicate how it can benefit each buyer.


Over half a million pounds worth of new business opportunities created in a month.

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