27th Mar 2018
How often does your business think about cleansing your customer databases?
With it being spring in the UK, it means 2 things for businesses:
1. It is time to think about spring cleaning your business data
2. The General Data Protection Regulation (GDPR) is almost in effect
27th Feb 2018
The cause of dirty data can take place for a number of reasons, for example, if you fail to authenticate your sources you can be breaching illegal or unethical practices. Therefore, taking time to stay on top of your records is very important as it can end up saving your business time and money in the future.
15th Feb 2018
Did you know… it takes 12 positive customer experiences to make up for one negative experience? (Parature).
Customer satisfaction is a term that is part of a customer’s experience which measures how a product or service that your business offers have met or exceeded the customer expectations.
28th Nov 2017
Telemarketing is very much considered by many an outdated marketing method in today’s marketing world. For most marketing professionals digital marketing has undoubtedly come to the forefront in recent years as there first choice as a marketing method.
21st Nov 2017
Did you know that business data decays at a rate of 37% per annum and up to 67% of UK B2B mailings contain errors?
For all those that don’t know, data cleansing is the process of detecting and removing inaccurate records from a database and correcting or deleting any ‘dirty’ data.