5 Reasons why customer satisfaction is important

15th Feb 2018

Did you know… it takes 12 positive customer experiences to make up for one negative experience? (Parature).

Customer satisfaction is a term that is part of a customer’s experience which measures how a product or service that your business offers have met or exceeded the customer expectations.

The benefits of telemarketing

28th Nov 2017

Telemarketing is very much considered by many an outdated marketing method in today’s marketing world. For most marketing professionals digital marketing has undoubtedly come to the forefront in recent years as there first choice as a marketing method.

Keep it clean: Why cleansing your data is good for your business

21st Nov 2017

Did you know that business data decays at a rate of 37% per annum and up to 67% of UK B2B mailings contain errors?

For all those that don’t know, data cleansing is the process of detecting and removing inaccurate records from a database and correcting or deleting any ‘dirty’ data.