The BOC Group Case Study

Case Studies

The BOC Group | Safety Inspection Booking

JEM generates an ROI of over 1000% for safety engineer visits

The Results

  • 16 to 20 safety engineer visits per engineer per week.
  • £600 average sales generated per safety engineer visit.
  • £12.69 sales income generated for every £1 spent telemarketing.

The Brief

One of the largest suppliers of industrial gases, speciality gases and gas equipment in the UK contracted JEM to target existing customers to arrange a qualified face-to-face appointment for their gas safety engineers.

The client commissioned JEM to generate between 16 & 20 appointments a week for 4 UK gas safety engineers. The brief was to engage customers who used gas cylinders and check their equipment to the British Compressed Gas Association codes of practice standards.

Our client aimed to make their customers aware of the critical safety information relating to working with gas equipment safely. To do this team, JEM made it their priority to become experts in the world of industrial gases so we could confidently represent our client.

Feedback from the Client

“Although the team at JEM are an outsourced service they very much feel part of our team, we are kept up to date in real-time on an ongoing basis and as always everything is delivered on time.
We would have no hesitation in recommending them to others they are an invaluable addition to our team.”

- Strategic Business and Marketing Manager - Industrial Gas Supplier 

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