Competitor Evaluation Research


What is the importance of competitor evaluation research?

Imagine what decisions you could make if you had a clear snapshot of your competitors' strategies and tactics. Whatever combination is needed of desk/secondary research and targeted detective-style telephone interviews, we can definitely help.

Your business survival depends on you gaining a full understanding of your market and competitive environment. Our mission is to help your company gain this understanding so that you can continue to grow and prosper.

About Us:

We specialise in Competitive Intelligence and Marketing Analysis services and have a particular expertise in UK and European markets.

Being wholly independent of you and your market, it's amazing what your competitors will tell us! Robust competitor profiles lie at the heart of our work and cover strategy, positioning, market share, client lists and much more.

Contact us now for your Free Consultation or call Freephone 01933 271717.

How does it work?

A targeted approach. You need to formulate what is often called a KIT - or Key Intelligence Topic. We will identify what you need to know about a particular competitor, break it down into a series of key questions, and go and find that information only.

As new needs come up, we will formulate new KITs. Over time you will develop a very targeted and custom based knowledge on the individual competitor, its approach, behaviour patterns and strategy.

This can then be used to feed back into your own strategies to formulate counter moves. This approach is an efficient usage of time and will be more useful for management as it gives them what they need without the requirement to sift through lots of data.

Of course the ton of data is important as it gives background information, and can help in spotting new trends and anomalies that may signify a change in strategy for the competitor or confirm other information.

However when asked to do an evaluation the first question should be what is the purpose. (If an acquisition then the information will be different to looking at new product ideas or new market moves).

Criteria Examples:

  • Advantages of proposition
  • Competitive advantages
  • USP's (unique selling points)
  • Financial reserves, likely returns
  • Innovative aspects
  • Price, value, quality
  • Processes, systems, IT, communications
  • Management cover, succession
  • Market developments
  • Competitors' vulnerabilities
  • Technology development and innovation
  • Global influences
  • New USP's
  • Partnerships, agencies, distribution
  • Volumes, production, economies
  • Seasonal, weather, fashion influences
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