Data Cleansing

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THE MOST IMPORTANT PART OF A GOOD TELEMARKETING CAMPAIGN IS THE DATA.

Business data decays at a rate of up to 37% per annum! According to the Direct Mail Information Service, up to 67% of UK b2b mailings contain errors.

Decision maker names & job titles

Email Addresses

Number of employees in a particular
job function

Bespoke question(s) of your choice

Number of white or blue
collar workers

Nature of business in line with your
own marketing classifications

Effects data decay has on your database...

  • Missing Data: empty fields that should contain data.
  • Wrong or Inaccurate Data: information that hasn't been entered correctly or maintained.
  • Inappropriate Data: data entered in the wrong field.
  • Non-conforming Data: data that hasn't been normalized.
  • Duplicate Data: a single account, contact, etc. That occupies more than one record.
  • Poor Data Entry: misspells, typos, transpositions and variations in naming or formatting.

Impacts on your Organisation...

  • Increased churn rate.
  • Distorting campaign success metrics.
  • Failure of your marketing automation initiatives.
  • Dissatisfied sales and distribution channels.
  • Higher spam counts and un-subscriptions.
  • Negative publicity on social media.
  • Invalid reports.
  • Loss in revenue.

Take advantage of our no obligation pilot...

  • Design and manage your project in order to gain maximum results mini pilot.
  • Analysis of results and a cost per validated record agreed.
  • Telephone call recordings sent for your approval.
  • Only pay for each record cleansed.
  • Money back quality guarantee.
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