Data Cleansing

icon

Effects data decay has on your database...

  • Missing Data: empty fields that should contain data.
  • Wrong or Inaccurate Data: information that hasn't been entered correctly or maintained.
  • Inappropriate Data: data entered in the wrong field.
  • Non-conforming Data: data that hasn't been normalized.
  • Duplicate Data: a single account, contact, etc. That occupies more than one record.
  • Poor Data Entry: misspells, typos, transpositions and variations in naming or formatting.

Impacts on your Organisation...

  • Increased churn rate.
  • Distorting campaign success metrics.
  • Failure of your marketing automation initiatives.
  • Dissatisfied sales and distribution channels.
  • Higher spam counts and un-subscriptions.
  • Negative publicity on social media.
  • Invalid reports.
  • Loss in revenue.

Take advantage of our no obligation pilot...

  • Design and manage your project in order to gain maximum results mini pilot.
  • Analysis of results and a cost per validated record agreed.
  • Telephone call recordings sent for your approval.
  • Only pay for each record cleansed.
  • Money back quality guarantee.

THE MOST IMPORTANT PART OF A GOOD TELEMARKETING CAMPAIGN IS THE DATA.

Business data decays at a rate of up to 37% per annum! According to the Direct Mail Information Service, up to 67% of UK b2b mailings contain errors.

Decision maker names & job titles

Email Addresses

Number of employees in a particular
job function

Bespoke question(s) of your choice

Number of white or blue
collar workers

Nature of business in line with your
own marketing classifications

  • alcon.png
  • ats.png
  • boc.png
  • bqi-group.png
  • britishgypsum.png
  • capita.png
  • centurion.png
  • chemex.png
  • chip-and-pin.png
  • dhl.png
  • doromatic.png
  • fcc-environment.png
  • goodyear-dunlop.png
  • hills.png
  • leaseguard.png
  • michelin.png
  • movo.png
  • suez.png
  • towergate.png
  • westco.png