Over time data can become replicated or distorted, resulting in duplicate records cluttering your database.
As part of our data cleansing service, we employ powerful matching techniques to quickly identify duplicates.
Identifying unique customers not only cuts out duplicated communications, but also allows analysis of their true values.
WHAT WE DO
De-duplicate all the records in your database quickly and accurately.
Link duplicates with a master record identifier so that you can merge them back into your database or completely remove them.
Target a certain customer or prospect once with every campaign.
Do not waste your marketing budget by sending multiple mail-shots to the same person.
Avoid complaints when marketing the same message to the same person more than once.
More accurate analysis of the true value of your marketing campaigns.
Enhance your green credentials by reducing waste.