The objective of this survey is to gain an understanding of why customers are leaving and what would bring them back. Conducting a telephone survey is one of the most powerful and cost effective methods for this type of research. It is important to track lost customers’ perceptions over time to ensure that management continually understand reasons why customers might cancel a service or stop purchasing a product and what new things could be put in place to retain them or win them back.
Let us develop your questionnaire and take a random sample of customers who we will telephone interview for free. We will share the results with you along with a selection of call recordings to ensure that nothing has been overlooked in the design and development stage.