Market Research

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The Importance of Market Research

Using our Market Research team will help you anticipate hurdles and plan strategy before investing time, money and resources.
We have a wealth of knowledge and understanding of conducting successful market research studies.

Did you know that businesses that use Market Research are more likely to

Understanding their customers better – Better information leads to more significant results, let us help you target your customers more effectively.
Are more likely to identify new opportunities – Market research can help you identify new market opportunities and geographic regions for expansion, or test market readiness for your new products and services.

Gain a better return on their marketing investment – If your marketing budget is not being utilised in the most effective way, how much potential business are you losing?
Have a strong brand – Our specialist research empowers you to make it the best in your industry; creating value, generating loyalty and driving new business.

OUR RESEARCH METHODS

QUANTITATIVE

CATI specialists
Online (through customer lists
and research panels)
Hall tests

QUALITATIVE

Focus groups
Depth interviews
Accompanied shops

DESK RESEARCH

Industry trends
Competitor analysis

Read our case study from ATS Euromaster

Head of Customer Insight from ATS Euromaster is delighted with the outcome. Telephone interviews were carried out by JEM’s dedicated market research interviewers and 84% of the decision-makers spoken to agreed to complete the survey!

"We had previously used larger market research agencies but JEM was more thorough at the initial consultation stage which resulted in a more detailed research brief with actionable outcomes. Key stakeholders were engaged from the outset and this resulted in an incredibly high level of buy-in and action resulting from the research findings."