Market Research FAQ | JEM Sales & Marketing

FAQ

MARKET RESEARCH

HOW MUCH DOES IT COST TO USE A MARKET RESEARCH AGENCY?

Our minimum Market Research project starts from £5000, which will provide approximately 100 telephone interviews and a written report covering Introduction, Background, Research Objectives, Sample, Results – Broken down by question with cross-tabulations, conclusions & recommendations.

Several factors will impact the cost, including how much time on average it takes to identify a qualifying respondent, how many respondents are likely to qualify, and how many required responses.

HOW CAN I FIND THE PROPER MARKET RESEARCH AGENCY FOR ME?

As a starting point, we would suggest speaking to 2 to 3 Market Research Agencies and consider the following aspects:

  • How much time did they take to understand the brief?
  • What expertise can they offer?
  • Does their approach make sense to you?
  • How much transparency will they provide?
  • Can they supply you with testimonials or case studies?
  • How long have they been in business?

HOW WILL THE DATA SAMPLE BE SELECTED?

The Market Research Agency will guide you through this process. It is one of the critical elements in ensuring that your research brief addresses your research requirements and will have formed a vital part of the proposal process. They will provide you with options and recommendations based on their expertise. Factors they consider will include the following:

  • The total size of potential subjects.
  • Is there any segmentation required by the sector, geography, respondent type Etc?

The Market Research Agency you have chosen will discuss your options as part of the proposal process.

HOW LONG WILL MY MARKET RESEARCH TAKE?

Our minimum Market Research project starts from £5000, which will provide approximately 100 telephone interviews and a written report covering Introduction, Background, Research Objectives, Sample, Results – Broken down by question with cross-tabulations, conclusions & recommendations.

Several factors will impact the cost, including how much time on average it takes to identify a qualifying respondent, how many respondents are likely to qualify, and how many required responses.

HOW CAN WE HELP?

We will be happy to answer any questions you may have. Fill out the form, and we will back to you shortly.

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