FAQ

As a starting point, we would suggest speaking to 2 to 3 Market Research Agencies and consider the following aspects:

• How much time did they take to understand the brief?
• What expertise can they offer?
• Does their approach make sense to you?
• How much transparency will they provide?
• Can they supply you with testimonials or case studies?
• How long have they been in business?
  
  

The Market Research Agency will guide you through this process. It is one of the critical elements in ensuring that your research brief addresses your research requirements and will have formed a vital part of the proposal process. They will provide you with options and recommendations based on their expertise. Factors they consider will include the following:

• The total size of potential subjects.
• Is there any segmentation required by the sector, geography, respondent type Etc?

The Market Research Agency you have chosen will discuss your options as part of the proposal process.

Our minimum Market Research project starts from £5000, which will provide approximately 100 telephone interviews and a written report covering Introduction, Background, Research Objectives, Sample, Results – Broken down by question with cross-tabulations, conclusions & recommendations.

Several factors will impact the cost, including how much time on average it takes to identify a qualifying respondent, how many respondents are likely to qualify, and how many required responses.