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Has the digital age resulted in telephone calling becoming a thing of the past?

CATI stands for Computer Assisted Telephone Interviewing which is used by most modern telephone survey research companies.

In order for a business to grow and develop you need to have a strong strategy in place which sets up goals for your business to work towards. However, while this is important you also need to monitor your marketplace and its consumers to keep your business and its products or services relevant, and therefore your business successful.

If you are involved in either telemarketing or sales industries, you would have come across a gatekeeper. They are people who are typically receptionists or secretaries who are tasked with the job to

1. Develop a sampling strategy

When developing a sampling strategy you should consider:

How often does your business think about cleansing your customer databases?

With it being spring in the UK, it means 2 things for businesses:
1. It is time to think about spring cleaning your business data
2. The General Data Protection Regulation (GDPR) is almost in effect

Regardless of what some people may feel about telemarketing or ‘cold calling’ it is still one of the most successful marketing methods to generate new interest and convert sales to leads.

The cause of dirty data can take place for a number of reasons, for example, if you fail to authenticate your sources you can be breaching illegal or unethical practices. Therefore, taking time to stay on top of your records is very important as it can end up saving your business time and money in the future.

Did you know… it takes 12 positive customer experiences to make up for one negative experience? (Parature).

Customer satisfaction is a term that is part of a customer’s experience which measures how a product or service that your business offers have met or exceeded the customer expectations.

Telemarketing is very much considered by many an outdated marketing method in today’s marketing world. For most marketing professionals digital marketing has undoubtedly come to the forefront in recent years as there first choice as a marketing method.