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Has the digital age resulted in telephone calling becoming a thing of the past?

CATI stands for Computer Assisted Telephone Interviewing which is used by most modern telephone survey research companies.

To grow and develop, you need a solid strategy to set up your business goals. You also need to monitor your marketplace and its consumers to keep your business and its products or services relevant.

If you are involved in either telemarketing or sales industries, you would have come across a gatekeeper. Here are 5 top tips to help you get past the gatekeeper.

1. Develop a sampling strategy

When developing a sampling strategy, you should consider:

How often does your business think about cleansing your customer databases?

With it being spring in the UK, it means two things for businesses:
1. It is time to think about spring cleaning your business data
2. The General Data Protection Regulation (GDPR) is almost in effect

Regardless of what some people may feel about telemarketing or 'cold calling', it is still one of the most successful marketing methods to generate new interest and convert sales to leads.

The cause of dirty data can occur for several reasons. For example, if you fail to authenticate your sources, you can be breaching illegal or unethical practices. Therefore, taking time to stay on top of your records is very important as it can save your business time and money in the future.

Did you know it takes 12 positive customer experiences to make up for one negative experience? (Parature).

Customer satisfaction is a term that is part of a customer’s experience, which measures how a product or service your business offers has met or exceeded customer expectations.

Telemarketing services are to be considered an outdated marketing method in today’s marketing world. For most marketing professionals, digital marketing has undoubtedly come to the forefront in recent years as their first choice as a marketing method.