Research

Did you know that businesses that use Market Research are more likely to...

• Understand their customers better – better information leads to greater results, let us help you to target your customers more effectively.
• Gain a better return on their marketing investment – If your marketing budget is not being utilised in the most effective way, how much potential business are you losing?  
• Are more likely to identify new opportunities – Market research can help you identify new market opportunities and geographic regions for expansion, or test market readiness for your new products and services.
• Have a strong brand – Our specialist research empowers you to make it the best in your industry; creating value, generating loyalty and driving new business.

Using our Market Research team will help you anticipate hurdles and plan strategy before you invest time, money and resources.

Research Methods

Quantitative:

• CATI specialists
• Online (through customer lists and research panels)
• In-store and on street
• Hall tests

Qualitative:

• Focus groups
• Depth interviews
• Accompanied shops