RESEARCH METHODS 

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Did you know that businesses that use Market Research are more likely to...

Understand their customers better - better information leads to greater results, let us help you to target your customers more effectively.

Gain a better return on their marketing investment - If your marketing budget is not being utilized in the most effective way, how much potential business are you losing?  

Are more likely to identify new opportunities - Market research can help you identify new market opportunities & geographic regions for expansion or test the market’s readiness for your new products or services.

Have a strong brand - Our specialist research empowers you to make it the best in your industry – creating value, generating loyalty, driving new business.

Using our Market Research team will help you anticipate hurdles and plan strategy before you invest time, money and resources.

 

Research Methods:

Quantitative:

  • CATI specialists
  • Online (through customer lists and research panels)
  • In-store and on street
  • Hall tests

Qualitative:

  • Focus groups
  • Depth interviews
  • Accompanied shops

Desk Research:

  • Industry trends
  • Competitor analysis

 

We have a wealth of knowledge and understanding on how to conduct successful market research studies. Read what our customers have said about them in the brand awareness and customer satisfaction case studies.