Based in Wellingborough, Northamptonshire, although we are primarily b2b research specialists our team have the experience and capability to research all type of audiences using a wide range of research methods, both quantitative and qualitative:
Businesses cannot thrive in the long-term without satisfied customers but many organisations don’t know what their customers really think of them. We measure customer satisfaction and, more importantly, identify what is important to customers and where organisations need to improve.
Markets and Opportunities
Organisations don’t exist in isolation. Customer perceptions are formed not just by the experience of your organisation but also by the experience of your competitors. You need to know your strengths and weaknesses in the marketplace and where the opportunities lie. Through both primary and secondary research, we can map and size markets to understand the competitive threat as well as identifying the nature and size of opportunities.
Customer needs continually change and organisations need to constantly develop existing products and services and develop new ones. Our research has helped to test and develop a range of new propositions with a variety of B2B audiences.
Gone are the days when businesses could happily rely on just one channel for customer interaction. In today’s omnichannel world customers expect suppliers to deal with them on their terms, through their preferred channel. We work with organisations to help them develop their propositions across channels, identifying the channels where customers want suppliers to be and working out how best to serve these channels.